To highlight the distinctiveness of KFC Tenders, we created the “Unique Billboards”: billboards that mirror the uniqueness of each hand made tender. By intentionally designing billboards with irregular shapes, we aimed to evoke curiosity, surprise, and a sense of authenticity among passersby. Each of the 113 billboards has a one-of-a-kind shape, resembling Tenders that have been lovingly hand-breaded. Some might resemble a Tenders’ silhouette, while others could be abstract and whimsical.