Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. This week Apple reigns, but ther’s an influx of new players, including spots from the NFL, Peloton, and Spotify.
1) Apple, “Animoji Yourself”
Agency: TBWA Chiat Day
Track: “All Night” by Big Boi
Now that the holidays are over and that sickly sweet Sam Smith-tracked Apple ad is gone from the airwaves, there’s more room for another Apple hit to move into the spotlight. Outkast member Big Boi’s “All Night” is still making people want to lip sync over Face ID.
2) Samsung, “Growing Up”
Agency: 72andSunny, MWWPR, R/GA
Track: “I’m Moving On” by Chyvonne Scott
Legendary R&B/soul vocalist Chyvonne Scott proves again this week that the ‘60s are always in style -- musically, at least.
3) Google, “The New Way”
Agency: In house
Track: “Work It Out” by Karizma
Baltimore DJ Karizma is often praised for his technical music prowess, evident on his song “Work It Out,” a gospel-pop banger that samples the Cosmopolitan Church of Prayer Choir's "Jesus Can Work It Out.” It’s obviously addicting if its Shazam numbers are any indication.
4) Mountain Dew, “Dewey Rider”
Agency: BBDO, Chelsea
Track: “All The Way Up” by Fat Joe, Remy Ma Feat. French Montana & Infared
Fat Joe recently said that Jay-Z was the “greatest rapper” of all time, but he isn’t so bad himself on this catchy, rags-to-riches anthem. Meanwhile, rap underdog and notorious Nicki Minaj adversary Remy Ma, whose verse is perhaps the best on this song, is due in 2018 for her first solo album in more than a decade, 7 Winters & 6 Summers.
5) Southwest Airlines, “Behind Every Seat Is a Story: Vignette”
Track: “We Are Perfect” by Liz Reynolds
In a sea of house and updated soul that seems to soundtrack every commercial these days, Leeds singer-songwriter Liz Reynolds sticks out with an orchestral, vaguely folk ballad. It’s the perfect sleepy track for a commercial that highlights the sympathetic and inspirational stories of your fellow Southwest passengers -- remember their sob stories when they’re digging their reclined seats into your knees.
6) Apple, “Introducing Face ID”
Agency: TBWA Chiat Day
Track: “Turning Heads” by NVDES
Los Angeles-based dance music collective NVDES ended 2017 on a high note with a continued spot on this list, but also with a new EP, titled Vol. 2, and music video for their song “Everyday.”
7) Peloton, “Give It All”
Agency: Partners & Spade
Track: “The Greatest” by Sia
Peloton nailed the couch potato New Year’s Resolution crowd with this aspirational, at-home stationary bike advertisement, with music from the queen of aspirational, workout-friendly pop songs: Sia.
8) Spotify, “The Ginger Ed Man”
Agency: In house, with support from DLA Films, The Mill and Heard City
Track: “Perfect” by Ed Sheeran
Maybe Ed Sheeran is also tired of hearing his sluggish love song “Perfect,” because in this Spotify ad, he silences a Sheeran gingerbread man singing the hit by biting its head off. Alas, this probably won’t keep us safe from Sheeran’s ubiquity, considering he was the most-streamed artist on Spotify in 2017.
9) Amazon, “Give”
Agency: Berlin Camerin United, Wongdoody
Track: “Give A Little Bit” by Soundtree Music
A recent bit from Amazon features singing Amazon boxes (a nod to that scene in Toy Story 2 when the toys try to rescue Woody on giant airport baggage conveyor belts, perhaps?). As the cute little boxes chime in on classic song “Give A Little Bit,” we’re reminded that humans really can anthropomorphize and sympathize with anything.
10) NFL, “Handoff Across America”
Agency: Translation, USA
Track: “Knock Knock” by Mac Miller
In the NFL, there is no “off-season” -- and apparently there isn’t in childhood sports either, as this ad and it’s accompanying Mac Miller song continue to encourage kids and adults everywhere to get active.