BOULDER, USA // As Chief Creative Officer, Ralph Watson leads the Boulder Creative Department and within the first two years was a key leader in CP+B's INFINITI, American Airlines and Hershey's wins. As well as Cannes Titanium Grand Prix for Dominos and the Grand Clio.
He has worked from coast to coast in the US, including at Leonard/Monahan on Polaroid, McKinney running Audi; at Team One on The Ritz-Carlton and Lexus; at Arnold on ESPN.com and Jack Daniels; and at Saatchi & Saatchi NY as Head of Art running Miller High Life, General Mills Fruit Snacks, and on the OLAY brand for P&G.
He then joined BBDO as Executive Creative Director, running The Economist and launching AT&T's campaign "Rethink Possible." Afterwards, he became an Associate Partner & CCO heading up the Goodby Silverstein office in Detroit and running its largest account, Chevrolet.
Just prior to CP+B, he was back in NYC at BBDO and launched the Bud Light campaign, "The Perfect Beer for Whatever Happens" during the Super Bowl. And, just between us, Arnold Schwarzenegger can't play ping pong a.k.a. "tiny tennis.”