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NEW YORK, USA // Having started his career running some of Australia’s largest electronic music festivals working alongside artists like Snoop Dogg, Calvin Harris, Disclosure & Skrillex, Greg has been able to transition his music knowledge and network into the branding and entertainment marketing world.

Aiding Smirnoff’s global music and cultural efforts based out of New York landed him a spot on this year’s Forbes 30 Under 30 as he continues to help drive Smirnoff & Diageo deeper into culture through their brand’s purpose.

Greg holds a lot of the festival, artist, manager, agent, label, and promoter relationships in music whilst looking after many of the cultural partnerships across music and media with a vision to continue to build the Smirnoff Sound Collective to become a driving force for diversity within music and culture.