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Pascal Dangin, CEO and Chief Creative Director of KiDS, began his work in the fashion industry as a hair stylist. During that time he watched photographers compose images, designers and stylists create silhouettes and makeup artists transform faces. It was the beginning of the era of digital reproduction, and while the darkroom had a rich tradition, Pascal instinctively knew that digital technology would provide a world of possibility for new expression, and introduce a new role to the traditional cast of image-makers. In 1995, Pascal opened Box, the first digital post-production house in New York City. Over fifteen years, Pascal honed his expertise in visual communication as Box grew into a 70-person team, expanding from a retouching studio into a photography and motion picture finishing house, including a comprehensive film and television department, a fine art and fashion photography printing lab, and a publishing imprint, joining forces with renowned publisher Gerhard Steidl to create SteidlDangin. Through collaborating with some of the world’s most innovative image-makers, Pascal developed a rare insight into the creative process that propelled him to his current role as creative director. Driven to create connections with modern consumers through new brand experiences, images and ideas that defy assumption and are relevant to today, Pascal began incubating a small KiDS team in 2011 and officially announced the agency opening in 2013. Today, KiDS is an ad agency providing multi-platform design and strategic services to the luxury, fashion, beauty, entertainment, lifestyle and fine arts industries. Through a unique partnership with Box, KiDS offers the seamless client experience of working with a single studio to undergo all aspects of any creative project at the highest quality possible. KiDS Clients Include:
Balenciaga, Alexander Wang, Balmain, Alexander McQueen, McQ, Vera Wang, Lanvin, Lancome, Lancel, Lane Crawford, RCA, The Woolmark Company, Tabitha Simmons, Interview Magazine and The Estate of Guy Bourdin. Box Clients Include:
American Express, Balenciaga, Prada, Lanvin, Louis Vuitton, Hermès, Gucci, Yves Saint Laurent, Calvin Klein, Christian Dior, Dolce & Gabbana, Giorgio Armani, Mercedes-Benz, Bulgari, De Beers, H. Stern, Movado, Piaget, Rolex, Tag Heuer, Estée Lauder, Shiseido, Christian Dior Parfums, Coty Prestige, Dreamworks, Ridley Scott, Woody Allen, Harris Savides, Philippe Le Sourd, Darius Khondji, Condé Nast Publications, Hearst Publications, Annie Leibovitz, Patrick Demarchelier, Steven Klein, Inez van Lamsweerde & Vinoodh Matadin, Craig McDean, Steven Meisel, Mario Sorrenti, Cindi Leive, Patrick McCarthy, Glenda Bailey, Graydon Carter, Grace Coddington and Anna Wintour.