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Jennifer Gerard
VP, Social and Creative Strategy
BLT Communications

LOS ANGELES, USA // As VP of Social and Creative Strategy at BLT Communications, Jennifer helps build integrated, innovative campaigns across all mediums with a core focus on digital and social. She oversees a team of strategists and social media managers that specializes in creating campaigns that are driven by an understanding of how and why consumers choose their entertainment in an oversaturated, complicated marketplace.

Recent campaigns include Big Little Lies, Hollywood Medium, The Last Summer, Downton Abbey, Now Apocalypse, and Spider-Man Far From Home.

After graduating from Trinity College in 1999, Jennifer moved to New York to start a career in publishing and marketing. Following a stint in the music business, she moved to Los Angeles in 2004, where she happily fell into digital and social marketing at Crew Creative. While at Crew, later at Trailer Park, and eventually at BLT, where she has been since 2012, Jennifer has honed her skills working on a wide range of digital and social campaigns, as well as developing 360 campaign strategies alongside a team of some of the most talented creatives in the business.