Elizabeth is an award-winning innovator and creative leader, always thinking about and striving for what’s next—for her clients, for her agencies, and for the industry at large. She is founder of HealthWellNext and a sought-after thought leader, writing about innovation in the health and wellness sphere for Advertising Health, Chatbotslife.com, Clios.com, DTC Perspectives, Global Awards, HealthWellNext, MediaPost, Medicine Avenue, PharmaVOICE, PM360, and Prototypr.com and about happiness for Coca-Cola Journey.