Imagine Dragons Is The Ultimate Commercial Music

The most Shazam’d songs of the week: January 15-21

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. This week, Imagine Dragons rules the chart, along with two double-headers from Google and Apple.

 

1) Jeep, “Warmest Greetings”

Agency: DDB Chicago, SapientNitro

Track: “Whatever It Takes” by Imagine Dragons

Imagine Dragons has officially cemented itself as the king of licensing its uplifting alternative rock music to brands. In fact, Imagine Dragons also has two other songs from their most recent record that have made waves in commercials. Their song “Thunder” is also on this week’s list, while another, “Believer,” soundtracked a Nintendo Switch commercial released last spring.

 

 

2) Google, “Go Round”

Agency: In-house

Track: “Grant Green” by Mr. Jukes feat. Charles Bradley

Mr. Jukes’ bop of a single falls this week to number two after claiming the top spot last week.

 

 

3) Apple, “A New Light”

Agency: In-house

Track: “D.Y.T. (Do Your Thing)” by NVDES & REMMI

Apple once again taps Los Angeles electronic outfit NVDES for an iPhone X ad, this time highlighting the new phone’s portrait lighting and studio-quality effects.

iPhone X — A New Light — Apple

 

4) Apple, “What’s A Computer”

Agency: In-house

Track: “Go” by Louis The Child

After a few weeks off the Shazam charts, Apple’s prophetic ad that has not-so-futuristic children asking, “What is a computer?” while holding an iPad is back in the mix. Credit to Chicago duo Louis the Child for such a grabby track.

iPad Pro — What’s a computer — Apple

 

5) Google, “The New Way”

Agency: In-house

Track: “Work It Out” by Karizma

This Karizma track is an instant mood-booster, with its Gospel influences and dancehall beats. The song samples Dr. Charles Hayes & Cosmopolitan Church of Prayer Choir's "Jesus Can Work It Out.”

You Chromebook

 

6) Mountain Dew, “Dewey Rider”

Agency: BBDO, Chelsea

Track: “All The Way Up” by Fat Joe, Remy Ma Feat. French Montana & Infared

Fat Joe, Remy Ma, French Montana, and Infrared are obviously some matches made in musical heaven, as this song hasn’t left the charts. This week it earned 4,591 Shazams, so people are clearly digging it.

Dewey Ryder | Mountain Dew

 

7) Procter & Gamble: “Thank You, Mom: The Winter Olympics”

Agency: Wieden + Kennedy, Grey Healthcare Group, Inc, Omnicom Media Group

Track: “Ooh Child” by MILCK

MILCK a.k.a Connie Lim is a singer with a vision for an empowered future. You can hear it on “Ooh Child,” which tracked a Winter Olympics commercial about athletes overcoming prejudice. And you can also hear it all over her new EP, This Is Not The End, which includes the anthemic Women’s March song that made her go viral: “Quiet.” Required listening.

P&G Thank You, Mom | The Winter Olympics 2018 | #LoveOverBias

 

8) Microsoft, “Powerfully Beautiful”

Agency: m:united//McCann

Track: “Thunder” by Imagine Dragons

Imagine Dragons’ second offering of the week features another song of their 2017 record, Evolve, to go along with Microsoft’s Surface commercial.

Introducing Surface Laptop. Powerfully Beautiful. (Featuring Imagine Dragons)

 

9) Peloton, “Give It All”

Agency: In-house

Track: “The Greatest” by Sia

Sia, pop’s reigning songwriter, keeps the hits coming. “The Greatest,” a workout anthem, is the perfect accompaniment to the not-so-cheap thrill of an at-home Peloton bike. (See what we did there?)

Give It All | :60s TV Commercial | Peloton

 

10) TIAA-CREF, “The New Success Story”

Agency: TargetCast tcm

Track: “Apache” by Incredible Bongo Band

This slowed-down reimagining of The Sugarhill Gang’s hit “Apache (Jump On It)” encourages viewers to grab life by the horns and start investing. Imagine how much they’re going to embrace life once they hear the upbeat original.

This Is The New Success Story | TIAA