Black dresses and suits flooded the 75th Annual Golden Globes Awards as nominees, celebrities and guests showed their support for the #TimesUp movement against sexual harassment. The show also centered around the need for truthful journalism.
The President of the Hollywood Foreign Press Association committed two million-dollar grants to the Committee to Protect Journalists and the International Consortium of Investigative Journalists.
Oprah commented “I value the press now more than ever” in her acceptance speech.
Barbra Streisand stated “Truth is powerful" in her introduction speech.
And, in between the powerful acceptance speeches and the sea of black suits and dresses, there were relevant, funny, and powerful commercials.
The New York Times “He Said, She Said”
One commercial received buzz before the Golden Globes began. The New York Times ran their “He Said, She Said” ad during one of the first commercial breaks of the evening, showcasing their dedication to finding the truth in the ongoing fight against sexual harassment.
Facebook “World of Hopes”
Featuring Tarana Burke from the #MeToo movement, this Facebook commercial couldn’t have been more relevant to the show.
L’Oréal Paris Elvive "Comeback"
Loreal’s El Vive tapped Stranger Things star Winona Ryder for their “Everyone Loves a Comeback” commercial, centering around how their shampoo can give your hair a comeback, just like actress Winona Ryder.
The spot, however, was met with some mixed reactions on Twitter.
Culligan Water “Inconceivable!”
A Rosemont, Illinois based brand Culligan Water made a splash during the commercial breaks, tapping into the cult classic The Princess Bride and throwing around iconic lines like “As you wish” and “Inconceivable!”
Mudbound “The Women of Mudbound” Trailer
The trailer for Golden Globes nominee Mudbound took a different approach, as a cut down of the below featurette “The Women of Mudbound.” With Natalie Portman’s “all-male nominees” comment as she introduced the Best Director category and Streisand’s statement about being the only female to ever win the Golden Globe for Best Director, this trailer couldn’t have been more relevant.
McDonalds “1,2,3 Dollar Menu”
McDonalds decided to poke fun at awards shows in their latest “1,2,3 Dollar Menu” commercial.