Brands Uplift And Motivate With Hit Singles

The most Shazam’d songs of the week: July 3 - July 9

Each week, Clio highlights the top 10 Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.

Featuring everything from beverage brands to universities to phones, this week’s list indicates that more industries are tapping into adding hit songs to their ads. Most of the featured songs attempt to inspire and motivate consumers with a mix of upbeat and emotional tracks. Check out the full list of Shazam-worthy tunes below.

 

1) Pepsi “Refreshing”

Agency: TBWA/BBDO

Track: “Stay” by Zedd & Alessia Cara

Pepsi continues to see success with Alessia Cara and Zedd’s hit song, “Stay,” and the catchy tune is also racking up award nominations. As of this week, “Stay” has been nominated for two Teen Choice Awards for Choice Summer Song and Choice Pop Song. Zedd has also been nominated for a Teen Choice Award for Choice Summer Male Artist.

 

2) VitaminWater “Drink Outside The Lines”

Agency: Ogilvy

Track: “Feel It Still” by Portugal. The Man

What motivates better than the perfect workout track? “Feel It Still” will have you moving in seconds.

vitaminwater | #drinkoutsidethelines | aaron paul tv commercial :45

 

3) Apple iPhone 7 “The Archives”

Agency: TBWA Chiat Day

Track: “Unchained Melody” by Lykke Li

Lykke Li’s soft lullaby-esque “Unchained Melody” captures the feeling of looking back at memorable moments effortlessly.

iPhone 7 — The Archives — Apple

 

4) University of Phoenix “We Can Do IT”

Agency: 180 LA

Track: “Dreams” by Andrew Feltenstein & John Nau (Originally performed by The Cranberries)

University of Phoenix champions a single mother as she works to rebuild her career after being laid off, and “Dreams” complements the ad with a bittersweet melody.

We Can Do IT (:60) - University of Phoenix

 

5) Coca-Cola “Guess My Name”

Agency: Fitzco//McCann

Track: “Vacay” by Sunny & Gabe

With undertones of carnival sounds, “Vacay” highlights summer in a refreshing way, making it the ideal song for Coca-Cola’s summer-focused ad series.

Share a Coke: Guess My Name | Coca-Cola Summer :30

 

6) Cricket Wireless “Get More Save More”

Agency: TPN

Track: “This Girl” by Kungs vs. Cookin’ On 3 Burners

Dance along with “This Girl” like the Cricket Wireless mascots in this short spot.

Get more. Save more.

 

7) Coca-Cola “Summer Is Here”

Agency: Fitzco//McCann

Track: “I Know There’s Gonna Be (Good Times)” by Jamie XX (feat. Young Thug & Popcaan)

This 15-second spot gives you a taste of the hit, “I Know There’s Gonna Be (Good Times),” and people are Shazaming for the full track.

Share a Coke: Intro | Coca-Cola Summer

 

8) Samsung Family Hub Fridge “Ticket To The Moon”

Agency: MPC Advertising and adam&eveDDB

Track: “Ticket To The Moon” by Electric Light Orchestra

Capturing the mystical nature of space travel, Electric Light Orchestra’s “Ticket To The Moon” pairs perfectly with this little astronaut’s journey for “rocketsicles.”

Samsung Family Hub Ticket to the Moon

 

9) 1800 Tequila “Hands”

Agency: Crispin Porter & Bogusky L.A.

Track: “Tap Dance” by Octave Minds (feat. Chance The Rapper & The Social Experiment)

Octave Minds’ “Tap Dance” accompanies the double story of a boxer/pianist with energy, encapsulating 1800 Tequila’s tagline, “Just Refined Enough.” It’s no wonder people are Shazaming for more.

"Hands", Just Refined Enough.

 

10) Blue Moon “Shines Brighter”

Agency: Venables Bell & Partners

Track: “Wish I Knew You” by The Revivalists

A wonderful background song when you’re out with friends, “Wish I Knew You” fits well into Blue Moon’s chill, outdoor party-focused spot.

Blue Moon Shines Brighter