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Jeff Urban is President and Co-Founder at Whistle Sports, a company that curates, creates and distributes sports content that is authentic for todays millenials. Whistle Sports was selected as one of the five finalists for Sports Business Journal’s Annual Award, Sports Digital Company of the Year for 2014. Whistle Sports is the global community and network for today’s sports fans. With an aggregate social reach of over 140 million, Whistle Sports grows by over 2.5 million each week. In 2015, Whistle Sports was nominated by Sports Business Journal for the Best in Digital Sports Media award and named by Fast Company as one of the world’s 10 most innovative video companies. Whistle Sports’ owners, investors and content partners include the NFL, PGA Tour, Major League Baseball, NASCAR, Major League Lacrosse, among others. Whistle Sports currently has studio offices in New York, Dallas, Los Angeles and London. He served as the Senior Vice President, Sports & Event Marketing at Gatorade and held that position for two years where he handled Gatorade’s national property relationships, managed Gatorade’s stable of athlete endorsers, integrated both properties and athletes across the brand, and oversaw the 25-person strong sports marketing team managing the $120,000,000 in sports investments. He also served as a Director in the Sports Marketing group at Gatorade for eight years. Prior to joining Gatorade, Jeff did a brief stint at Frankel Promotion agency where he served as VP, Sports and Entertainment Marketing. Before joining Frankel, he spent 7+ years as the Director, Sports Marketing at USA TODAY, overseeing all the league and property relationships with the paper and drove all sports sales. He also worked for Cato Johnson Sports Marketing agency on the Miller Brewing Company account, the Baltimore Orioles where he was Promotion Manager and served an internship with the Chicago White Sox. He is a graduate of James Madison University, Harrisonburg, Virginia, where played on the 1983 College World Series Baseball Team. Born and raised in New Jersey, he now resides in Winnetka, Illinois with his wife Kim and 4 children - Samantha (18 years old), Nicole (16 years old), Jeffrey (14 years old) and Kiley (13 years old).